And Bela Lugosi's portrayal of the creepy count from Transylvania continues to inspire moviegoers and enthusiasts, as well as inform all other depictions of vampires on stage, screen, and in books.īecause of that consistency and memorability, Dracula can actually teach important lessons about branding for small businesses, associations, or entrepreneurs.īrand positioning should always be done relative to the competition. Tod Browning's production of Bram Stoker's Dracula, from 1931, is one of my favorite of the Universal horror collection.
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